First of all, it is important that we understand that an apartment broker is a profession for all intents and purposes, a professional apartment broker undergoes endless training and courses, and has a valid brokerage license.
When we hire the services of an apartment broker, we are actually renting
A professional marketing and sales person for our most valuable asset, which is actually the most important deal we will do in the coming years.
In a buyer-seller dynamic, you'll agree with me that everyone likes to keep their cards close to their chest.
The seller is always portrayed as the immediate suspect who sells a "used" product (apartment) that he no longer wants.
And the buyer is the one who will always look for the best deal, the bargains, and end up with the upper hand.
Most real estate deals blow up because of ego,
Ego between the property seller-and the potential buyer.
We are witnessing a lot of real estate transactions exploding in the 90th minute, when everything seemed finished and signed.
And also in the initial stage of the first phone call between the seller and the buyer.
And that's exactly where the advantage of a third party in a real estate transaction comes in: a real estate broker who is also, among other things, a mediator or, in fact, everything in the transaction.
Today, you can download a sales contract for an apartment on the Internet for one and a half minutes.,
And yet, there's no way in hell we'd think of selling an apartment without a lawyer.
It doesn't make as much sense, (at least not abroad) to go out and sell an apartment without a broker
He advises us on arranging and preparing the apartment, which alone is a super important issue for the rest of the process because we all know there is no second chance for a first impression.
A good broker learns who the target audience for our apartment is and which people have an interest in paying more for the apartment,
He knows where to find them,the really serious buyers, and not the ones who will get cold feet at the signing..Because of the huge data base of buyers who own and how to appeal to them to get them to come and see the property.
He knows how to correctly price the apartment (very important), and at what price should you go public to get the maximum target price for the property!
He also manages the negotiations for us which is perhaps the most important part, negotiating.
In a moment you will understand why being a third party to a transaction,
Allows the mediator to conduct the negotiations in the best way possible for us.
Bottom line, the job of a good real estate broker is to manage for us the entire marketing and selling process of the apartment in the most professional manner, making sure that the apartment is published wherever possible, handling and filtering the buyers, conducting professional and rational negotiations(from the head), and not emotional (from the heart),
And create competition among buyers that will leave landlords ultimately with more money in their pocket.
So let's say, why do you need a real estate agent?
1. In the eyes of the seller of the apartment the buyer is one big question mark, in the eyes of a professional broker the buyer is an exclamation point, a good broker knows exactly who the buyers are and what they are looking for and so to avoid unnecessary promenade in the apartment, he gets real information from the buyers.By being a third party in the process, it is the only factor that can know what the buyers ' budget really is and what their needs are. And just as importantly, he's the only one who can really know how our apartment is perceived by the buyers. In addition, he also receives information from the buyers, as well as from his job, about other apartments for sale in your area that are actually your competitors, and you will soon understand why this is so important.
2. You're denied a train station at the home of an interested party and a non-serious groper.. The realtor is really a filter for you.
3. The natural buyer-seller relationship in all of us is to keep our cards close to our chest..No buyer will tell you their true ability to buy any more than you will say how much you are actually willing to sell..Because the broker is a third party in the matter, it can conduct initial screening and bring in interested parties only with relevant buying ability.
4. It creates competition between buyers - by being a seller, you are the "immediate suspect" of the transaction, that is – you are selling a "product" (property) that you no longer want. You are limited in the advertising and marketing activities of the apartment. The more effort a seller makes and the more marketing actions, the more the seller is interpreted as desperate to sell the property, even though that's not really the case..An apartment seller is basically like a fisherman, advertising and praying for the buyer to come..A real estate broker can act like a hunter who takes active action to get the buyers who are willing to pay the highest price for our apartment.
5. Only a real estate agent is the only agent who can bring buyers back; negotiating an apartment sale is usually accompanied by a lot of emotions and emotions. It happens quite a bit that the matter explodes in the final stages, and for whatever reason – whether it's a buyer who "insults our apartment" or has no ability or has no approval in principle or who just regrets (which also happens sometimes), we find ourselves in a situation where we now have to go back to another buyer, who was supposedly the second option at the price. Or even go back to the buyer who made an offer we initially refused, but now his offer is acceptable.. Turning to the same buyer will put us at a disadvantage compared to a broker who has the ability to return buyers without us paying a price for it.
5. Only a real estate agent is the only agent who can bring buyers back; negotiating an apartment sale is usually accompanied by a lot of emotions and emotions. It happens quite a bit that the matter explodes in the final stages, and for whatever reason – whether it's a buyer who "insults our apartment" or has no ability or has no approval in principle or who just regrets (which also happens sometimes), we find ourselves in a situation where we now have to go back to another buyer, who was supposedly the second option at the price. Or even go back to the buyer who made an offer we initially refused, but now his offer is acceptable.. Turning to the same buyer will put us at a disadvantage compared to a broker who has the ability to return buyers without us paying a price for it.
6. A quiet mind - In a busy life like ours, most of us will not have the ability to make the necessary time to execute the sales process for the best..It is important to understand that the process begins from the phone call and every word counts..The main goal of the phone call is to find out as much information as possible about the buyer, capabilities – needs, etc..Most often, the calls will be accepted that we are busy whether it is family, children, day-to-day chores, work and this will prevent you from doing it in a good way and creating a good connection with the buyer (basic rule in sales), what about preparing the apartment, every time a buyer comes we will start tidying and cleaning the house? It's a terrible waste of time and energy. By an intermediary we can coordinate the arrival of buyers for a specific day and time and still it won't seem strange. This is just a small example of how the process of selling an apartment can disrupt our routine and these are headaches that a good broker saves us.
7. One stop shop-one of the most interesting things. For a good real estate agent, no deal is on the way.,
He has the whole envelope (umbrella) for the buyer and seller.
Whether it is to help the buyer of the apartment with a quick approval in principle for the purpose of taking out a mortgage,
Until obtaining a mortgage with excellent conditions and interest rates,
Lawyers, mortgage and tax consultants ,and professionals (handyman, trucking, interior designers) at particularly attractive prices.
That means a good broker has all the tools to provide to the buyer and seller in order for the transaction to go through and not handle the way for any reason.